USER EXPERIENCE IS A DESIGN PROCESS TO BUILD USABLE, DELIGHTFUL, AND DESIRABLE BRAND EXPRESSIONS.
The Ogilvy User Experience group was remarkably different from most other digital agencies due to scale and complexity of our client needs. We do this by taking on a discipline spectrum approach mapped while maintaining knowledge skills against project categories.
This spectrum means we had a specialty range of Information Architects and Interaction Designers; Content Strategists and Content Planners to scale up on projects. Additionally, Business Analysts sit in our UX groups as well as User Research analysts. At the same time, we’ve built a library of tools and methodologies across project types. This matrix approach helps us scale to practice flavors of Agile, Lean UX or Iterative design methods.