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Ogilvy


DIRECTOR OF USER EXPERIENCE

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Ogilvy


DIRECTOR OF USER EXPERIENCE

USER EXPERIENCE IS A DESIGN PROCESS TO BUILD USABLE, DELIGHTFUL, AND DESIRABLE BRAND EXPRESSIONS.

The Ogilvy User Experience group was remarkably different from most other digital agencies due to scale and complexity of our client needs. We do this by taking on a discipline spectrum approach mapped while maintaining knowledge skills against project categories.

This spectrum means we had a specialty range of Information Architects and Interaction Designers; Content Strategists and Content Planners to scale up on projects. Additionally, Business Analysts sit in our UX groups as well as User Research analysts. At the same time, we’ve built a library of tools and methodologies across project types. This matrix approach helps us scale to practice flavors of Agile, Lean UX or Iterative design methods.

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WeightWatchers


UX/INFORMATION ARCHITECT 

WeightWatchers


UX/INFORMATION ARCHITECT 

AS PART OF AN INTERNAL CREATIVE DEPARTMENT FOR WEIGHTWATCHERS I HELP BUILD A HIGHLY EFFICIENT AND EFFECTIVE TEAM THAT HELPS DEFINE AND DEVELOP ALL OF THE SUBSCRIPTION TOOLS FOR THE DIGITAL COMPONENT OF THE PROGRAM. 

I am very proud of the work I accomplished within this in-house Creative team. Communication and collaboration were very active and productive. The company was still transitioning from a traditional meetings-focused business model to the online/digital space. We were successful and helped bring in new subscribers to the digital platform and helped raise the company to a Fortune 100 company in the process. I contributed to the development of the desktop and mobile POINTS Tracker tool and e-commerce website for members.

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Ultra 16


INFORMATION ARCHITECT

Ultra 16


INFORMATION ARCHITECT

ULTRA16 is a small boutique SoHo agency that handles specialty brands. I worked on the Estee Lauder brands as well as work for the New York Times and SOny. 

This small agency is where I cut my teeth and refined my UX skill set for client facing presentation and work. There was plenty of work on all aspects of a project that a small team (project manager, designer, information architect, copywriter and content strategist) followed through from beginning to end. Though much of this work is more than ten-years-old, it is still relevant and fresh.

 

RESUME/CV