ABOUT THE PROJECT

IIKEA and Ogilvy worked together to create a user-generated catalog of personal user spaces that use IKEA furniture. Participants take pictures of their homes and upload them to the Share Space site and tag the IKEA furniture they own. Shared photos are available to the larger IKEA community. Visitors to the site can browse by featured Share Spaces, categories or by specific furniture types. IKEA Share Space allows users to see IKEA products in real world living environments made by their peers.

Integrated Marketing

PROTOTYPES & PROCESS

VISUAL DESIGN & INTERACTIONS

TEAM

NOAH MITTMAN
Senior Interaction Designer

CHRISTINE HORVAT
Information Architect

DIEGO ZAMBRANO
Creative Director

GISELLLE GUERRERO
Senior Art Director

SARAH CAMPBELL
Senior Content Strategist

DAYOAN DAUMONT
Director, Digital Project Management

KIERSTIN GRAY
Project Manager

LINKS 

SITE
http://www.theshare-space.com

PRESS COVERAGE
How an Integrated Marketing Campaign Boosted IKEA's Sales Over 7%

EARLY WIREFRAME SKETCHES
IKEA Share Space Wireframes (pdf)

VISUALIZATION
IKEA Slide Tagging Overview (pdf)